Samsung is back to mocking Apple and you’re going to love its latest trolling ad

By 
 

 

 Samsung is back to one of its favorite pastimes – making fun of Apple and every little thing that could be perceived as a shortcoming of the iPhone against whatever is the latest Galaxy device. The latest main character is the Samsung Galaxy Z Fold 7, which is shown as having an amazing AI feature that the iPhone 16 Pro lacks.



A new Samsung ad, posted across social media, opens with the Galaxy Z Fold 7 alongside an iPhone. The video, called “The Real Upgrade”, continues with a demonstration of the AI-based image generation features of Samsung’s device, which don’t exist on an iPhone. The ad finishes with the question “Can your phone do that?”, and a character putting away his iPhone in exasperation.



That’s far from Samsung’s first dig at Apple. The dissing dates back to at least 2011, when Samsung made fun of the huge lines in front of Apple Stores that anyone who wanted an iPhone had to endure in order to buy a device. Years later, a Galaxy S5 ad made a jab at the iPhone’s battery life, calling Apple’s users “wall huggers.” More recently, Samsung’s UnCrush ad for the Galaxy S9 Tab was a direct answer to Apple’s poorly received iPad Pro M4 ad, in which a hydraulic press destroyed various artistic tools.



In the context of AI, Apple has been giving many opportunities for such ads. The company announced Apple Intelligence along with the iPhone 16, but it is still struggling to catch up with Samsung and its Gemini-powered Galaxy AI. Apple is even rumored to consider its own partnership with Google and use Gemini to finally offer an AI-enhanced version of Siri.


I’ve always had mixed feelings about this type of ad. On the one hand, it feels like a very cheap way to make your products look good, and I’d prefer to learn how a Galaxy Z Fold 7 can stand on its own, not how it compares to other devices. On the other hand, those ads are always lighthearted, and I know I need more funny things in my life.


Comments

Post a Comment

Popular Post

Lamborghini Fenomeno

By
Image
Automobili Lamborghini presents the Fenomeno, a few-off limited edition of just 29 cars that celebrates the brand's heritage of exclusive models; new levels of performance and technical innovation; and iconic and essential design from Lamborghini Centro Stile, which 20 years ago presented the first car entirely designed by the recently-founded Sant'Agata Bolognese design department. The Fenomeno is an original Lamborghini 'design manifesto', taking the brand's most representative stylistic elements to the extreme. In addition to the unique design and custom aerodynamics developed for the vehicle, the Fenomeno is equipped with the most powerful V12 in Lamborghini's history, combined with three electric motors. The total power output is 1,080 CV, with a record 835 CV provided by the naturally aspirated V12 engine and a further 245 CV developed by the three electric motors. Fenomeno is defined by an extraordinary and unprecedented level of power, which the driver c...
Read more

Ford Mustang GTD Liquid Carbon

By
Image
 The Mustang GTD Liquid Carbon, a new trim in the Mustang GTD range, debuted at Laguna Seca Raceway, the perfect venue to highlight how race-inspired lightweight carbon fiber technology plays a critical role in GTD's body, looks and performance. Carbon fiber is the preferred body material for race vehicles in a range of top-flight racing series, including IMSA, where the car that inspired the Mustang GTD, the Mustang GT3, competes. The Ford Mustang GTD Liquid Carbon skips a trip to the paint booth to amp up aerodynamic, race-derived style while sacrificing none of the extreme on-track performance. The appearance is functional, too. Deleting paint and replacing the sheet metal in the doors with bonded carbon-fiber saves about 13 pounds compared to a Mustang GTD Carbon Series with the Performance package. "Mustang GTD Liquid Carbon is the ultimate expression of the Mustang GTD's high-tech, high-performance construction and is a reminder of the race-derived, cutting-edge capa...
Read more

Gordon Murray S1 LM

By
Image
The GMSV S1 LM is the first ever commission executed by Gordon Murray Special Vehicles. As GMSV's first vehicle, 'S1' denotes 'Special One', born from the customer's passion for Gordon's 1990s designs and his landmark 1995 win at Le Mans. The timeless design pays homage to the beauty of Murray's original Le Mans-winning race car featuring prominent high-downforce aerodynamic elements. The primary focus of this project was to push the seven principles of Prof. Gordon Murray further than ever before with a particular emphasis on exclusivity, return to beauty, engineering art, lightweightness, and driving perfection. Professor Gordon Murray, Group Executive Chairman: "I love timeless design. I never want us to join the race to make the most outrageous looking supercar at expense of balance, beauty and proportion. Look at the result, the car is timeless and beautiful." Its profile features a newly lowered roofline and every surface is completely ne...
Read more